How the founder of a mental health app created strategic clarity after 6 years of reactive growth.
Client Snapshot
Trish founded a mental health app that uses mentoring to
support people recovering from eating disorders and body image challenges.
She launched the business in 2020 with limited investment
and grew it into a team of six people. Now in its sixth year, the company is on
a mission to support 1,200 people.
The Challenge
Despite the business’s growth, Trish was exhausted.
After giving birth, she was rushed back to hospital with an
acute spinal condition that, if left untreated, could have left her paralysed
from the waist down. At the same time, she was managing board expectations,
overseeing a small operational team, and acting as one of the company’s main
revenue generators - all while buried in administrative work.
The business had become reactive. Growth was slowing,
execution had stalled, and the team lacked alignment. Without intervention, the
business risked collapsing under the pressure.
The Upliftin6 Approach
Trish shared her strategic documentation with Chris at
Upliftin6. After reviewing everything, he conducted a 90-minute strategy call
that highlighted where the business was becoming reactive and where key
decisions had been delayed.
That conversation led to a bigger realisation: the
leadership team needed alignment.
Chris worked with both the board and operational teams
before facilitating a strategy day just outside North West London.
The day focused on: - identifying
current business limitations - clarifying
what needed to change - aligning
leadership around priorities - creating
a clear 1-3 year vision - translating
that vision into strategic objectives - building
an annual implementation plan
By the end of the day, the business had moved from overwhelm
to clarity.
The Result
Following the strategy day, Upliftin6 documented every key
decision and commitment made.
The business now has:
- a
clearly defined strategic direction - measurable
milestones (OKRs) - a
practical implementation roadmap - greater
leadership alignment
What had taken six years to build, now has the clarity and alignment needed to scale its impact.
If you’re constantly firefighting, being pulled in
multiple directions, and struggling to grow proactively, it may be time for a
strategic reset.
“Great strategy session. Chris worked exceptionally well
with all members of the team. It was important for us to develop a shared
understanding of our starting point, and the tools he used helped us reach
consensus quickly. We ended the day with clarity for the next 12 months and
beyond — along with action plans we urgently needed.”
CASE STUDY: Fractured Communication
How a £10M business improved communication and unlocked
better performance.
Client Snapshot
Donny built a fast-growing business over four years, scaling
quickly through strong operational systems and outsourced support.
Around 80% of the operational team was based in the
Philippines, allowing the business to grow efficiently. As the company
expanded, high performers were promoted into senior leadership roles and the
business quickly shifted from a flat structure to a more hierarchical one. The company was now at 46
staff, generating approximately
£10 million in revenue, with high-performing
teams consistently hitting incentive targets
The Challenge
The company’s incentive structure had unintentionally
created a culture of quantity over quality.
Teams became increasingly siloed and focused on hitting
bonuses rather than delivering customer value.
For example: - Client
service teams prioritised volume over client experience - Prospectors
overlooked key qualification criteria - Sales
teams signed clients who weren’t properly vetted - Operational
teams were forced into reactive firefighting
The Upliftin6 Approach
Chris worked closely with the senior leadership team to map
the customer journey and identify where communication breakdowns were
occurring.
This helped clarify: - what
needed to happen at each stage - which
teams needed to communicate - where
accountability was being lost
From there, changes to the operating model was introduced.
Teams were asked to redesign engagement points to improve
customer value, while leadership introduced clearer communication systems
across departments. Formal and informal communication structures were
reinforced through company values and expected behaviours.
The Result
Within a month: - teams
were no longer operating in silos - communication
improved across departments - customer
complaints dropped significantly - sales
teams began converting higher-quality prospects - revenue
performance improved through stronger qualification processes
The business moved from fragmented growth to more
sustainable scaling.
If your teams are growing faster than your systems can
handle, it may be time to realign how your business communicates and operates.
You don't need more management - you need operational clarity.
Create clarity today...
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